Understanding Cliches
When I started selling in 1980, I remember being told "Selling is not telling." It sounded reasonable, but I didn't figure out what it really meant and how to do it for a long time.
In a recent coaching session with a client, this point came up. Here are two ways to sell without telling.
In a recent coaching session with a client, this point came up. Here are two ways to sell without telling.
- Paint word pictures about their situation and desired solutions, and
- Ask leading questions and get your prospects to tell you what you wanted to tell them!
A combination of the two is most powerful.
Click here to Eavesdrop on the coaching call.
Remember: stay focused on their needs and avoid talking about your product or service. Focus on their needs and then simply show them you are the solution. The audio gives you a perfect example of how to talk about your customer being their customer without talking about your customer! Click the orange play button above this paragraph to listen to a portion of the coaching call.
Though this was a very short (4-1/2 minutes) clip, I this helps you eliminate objections and obstacles. If you need more help achieving your sales goals, call or email me.
Welcome to Stress-Free Selling®,
Jenae
P.S. If I can help you overcome sales challenges and reach your goals, call or email me. 954-290-9896 - Jenae@SalesPowerhouse.com
P.P.S. For a list of sales resources, click here.
P.P.P.S. Presidents & Sales Managers, call for a free consultation (954-290-9896).
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